A Daddy’s Girl Writes A Letter To Him About His Lying Nature

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There's nothing parents wouldn't do for their kids, even if it means masking their own struggles.

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. Titled "'My dad's story': Dream for My Child," the commercial shows a father reading an essay his young daughter wrote about him.

As the little girl's voice narrates the essay, she praises her father for being her "Superman," "the sweetest daddy in the world," "the smartest," "the most clever," and "the kindest."

But then she reveals she knows more about her father than he lets on -- the pain he hides behind his smile. "He lies," she says. "He lies about having a job. He lies about having money. He lies that he's not tired. He lies that he's not hungry. He lies that we have everything. He lies ... because of me."

[video]https://www.youtube.com/watch?v=ijEVoEDmaDg[/video]

MetLife Hong Kong is running “Dream for My Child”, an integrated advertising campaign centred on a tear jerking commercial, “My Dad’s Story”. The ad, filmed in Thailand, features a young girl reading aloud her reflections on her father. She moves from sentimental admiration of the sweetest daddy in the world through to her struggles to come to terms with his dual life.

The final message, “A child’s future is worth every sacrifice”. MetLife invites viewers to visit the site dreamformychild.com where they can submit their dreams for their children for a chance to win a 3-year endowment plan, and find out about MetLife’s EduCare saving plans for parents to save money for children’s higher education.

Credits

The MetLife Dream for My Child campaign was developed at BBDO Hong Kong.

Filming was shot by director Thanonchai Sornsriwichai via Phenomena, Bangkok, with director of photography Wutthitrai “Wut” Priyapakdeekul and editor Manop Boonwipas at Matad.

H/T: Yahoo