The #SmackCam: How Smacking People in the Face Became the Biggest Trend on Vine

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The idea behind #SmackCam is simple: Catch a friend or family member with their guard down and record yourself smacking them in the face. The element of surprise is key.

[video]https://www.youtube.com/watch?v=Vk2-b1O9-_E[/video]

Best Compilation of Smack Cams! Easy Hammerhart! The big dude making the other guy smacking his own face is hilarious. That girl actually put a hole in the wall from the sheer force of that oh so funny slap I'd be surprised if half of them victims didn't get nose bleeds or black eyes from this. We are playing a practical joke on our friends but when it starts injuring them it's been taken too far, so be sure for what you do.

So, smacking people in the face and recording it on Vine is a thing now. What began as good-humored fun between Max Jr., Jerry Purpdrank, and their friends has ballooned into Vine's newest trend. Known as #SmackCam (it is in no way related with the Smack DVD series; sorry rap-battle diehards), the social movement seems to have hit a tipping point.

Origin
The Knockout Game is a controversial video fad that involves punching an unsuspecting bystander in the face, often with the intention of knocking the victim out unconscious in a single blow.

The earliest known incident of violence resulting from playing the so-called “Knockout Game” took place in St. Louis, Missouri on April 16th, 2011, when the then-18-year-old Elex Levell Murphy fatally punched 72-year-old Vietnamese immigrant Hoang Nguyen to his death. According to the police investigation, the attack was revealed to be part of a dangerous game “which involves unprovoked attacks on innocent bystanders.”

Smack Cam Vines
During the summer of 2013, a similar game derived from the dangerous fad began spreading across Vine under the tag “Smack Cam,” which involves slapping an unsuspecting victim in the face and capturing the moment on camera. On June 27th, the earliest known instance of “Smack Cam” clips was tweeted by Vine user Max Jerry,[4] receiving more than 175 retweets in the first month.

A quick search on Twitter yields nearly a thousand results—a mix of personal #SmackCam videos and commentary about the swelling trend. And as the social movement has grown over the course of the last three weeks, each subsequent video has taken on an extreme nature (some border on assault). SmackCam-ers now use lotion, powder, food, and whipped cream to smash in the face of their unsuspecting victims.

You want to be a part of the newest trend on social media, and it's all in good fun, but at what cost? Sooner or later someone is going to get really hurt—and no one will be laughing then.

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