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They tell you not to judge a book by it’s cover, nor a fish by it’s scales. Usually they’re trying to get you to reserve judgment, despite poor something or someone’s poor appearance. Even so, the package a product comes in has a strong impact upon sales. We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece of trash to be thrown away. These 25 creative packaging designs, however, prove that a well-designed package can complement or even enhance the product it was designed to carry.
A better design isn’t just about the product – it’s about good packaging as well. The hexagon shape is perfect for representing what’s inside the jar, and it can be stacked to form a honeycomb pattern. And the hexagonal cap doubles as a honey dipper as well.
Some of the other packaging, while not exactly useful, is still helpful and stylish. The Note headphones’ packaging serves to give them a strong association to music, while the tea hangers or Kiss juice boxes make their products just a bit more fun to use. It doesn’t always have to be about function. Sure, you could just wrap a great product up in paper and twine, but you know it won’t sell as well. That’s why hard work and lots of creativity goes into great packaging. A creative package can sometimes be the driving force of an item, and that’s what this gallery is all about.
1. Gnome Bread Packaging
Designed by Lo Siento Studio
2. Note Headphones
(Designer: Corinne Pant)
3. Beehive Honey Squares
Designed by Lacy Kuhn
4. NYC Spaghetti
Designer: Alex Creamer
5. Ford Ranger Extreme: Matchbox
Advertising Agency: JWT, Kuala Lumpur, Malaysia
6. Creative Japanese Pastry Packaging
Designed by Soon Mo Kang
8. Origami Beer
Designed by Clara Lindsten
9. “City Harvest” Grocery Bag
Designed by Andy Winner and One Show Merit
10. Honey Made by Bees
Designed by Maksi Marbuzov
11. Kokeshi Matchsticks
Designed by kokeshi-m.com
12. Kiss – Fruit and vegetable puree
Designed by Alexandra Istratova
13. Whitebites dog snacks
Designer: Cecilia Uhr
14. Moustache Paintbrushes
Designed by Simon Laliberté
15. Zen Perfume
Designed by Igor Mitin
16. Fishing Boat Water Bottle
Designed by Designers Anonymous
17. Juicy Juice Boxes
Designed by Preston Grubbs
18. Mini Oliva Olive Oil
Source: packaginguqam.blogspot.com
19. Blood of Grapes Wine Bottle
Designed by Constantin Bolimond
20. Green Berry Tea
Designed by Natalia Ponomareva
21. Fruit Juice Packaging
Designed by Naoto Fukasawa
22. Coffin-Shaped Cigarette Case
Designed by: Reynolds and Reyner
23. Pink Glasses Wine Bottles
Designed by Luksemburk
24. Butter! Better!
Designed by Yeongkeun
25. Smirnoff Caipiroska
Designer by JWT
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