FIFA: People Call This "The Best World Cup Ad Ever"

http://goo.gl/tAVu4o
Some companies pay big bucks to sponsor top athletes. Not McDonald's — it finds a bunch of ordinary people doing extraordinary things. The advert also includes young and old freestyle acts from Argentina, Brazil and other countries.

Amazing Trick Shots in McDonald’s GOL! FIFA World Cup 2014 Ad

We all love freestyle football. The players’ skills are awesome, and they are always fun to watch (We have watched plenty of YouTube videos on street and freestyle football.) So, when this commercial went public on YouTube, it’s becoming one of favourite sports commercial and brand storytelling gig.

Ireland may not be heading to the World Cup, but one young boy from The Emerald Isle will be making a name for himself over the next four weeks.

Ciaran Duffy is one of the stars of the new McDonald's advert for the World Cup and the 10-year-old - who has been dubbed the 'Irish Messi' - showcases his football skills in the new freestyle advert.

The fast food chain are one of the official sponsors of the World Cup and their new promo shows five people freestyling on the streets of Rio de Janeiro.

Watch this McDonald’s GOL! commercial featuring trick shots from talented freestyle footballers.

[video]https://www.youtube.com/watch?v=Smh0QXSmF-A[/video]

Video Source: McDriveWien

Well done, McD! A brilliant campaign. Agreed?

A Storytelling Masterpiece
The whole campaign is a typical marketing gig carried out riding at the back of a major event.

Riding on the worldwide popularity of FIFA World Cup, McDonald’s smartly taken the branding opportunity by creating a gaming app and a great commercial – not really to promote the GOL! app, but rather to enforce McD’s brand storytelling: An app you can enjoy with friends at McD restaurants or everywhere, and do trick shots like those you see in the commercial.

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