Thursday 23 April 2015

Adult Website Pornhub Is Highlighting Testicular Cancer Awareness

http://goo.gl/YUDDA0
This video you'll find on Pornhub is not what you think. It features porn actress Charlotte Stokely seducing men into finding out how to "last longer" by touching themselves in certain ways. When they watch the whole thing, however, they discover she's giving them a quick tutorial on how to check their testicles for lumps so that they can "last longer in life."

[video]https://www.youtube.com/watch?v=jR0RsCfSq_4[/video]

Video Source: McCannPeru

Charlotte Stokely Teaches You To Last Longer

The film was created out of McCann Lima and ran on Pornhub to mark Fight Against Testicaular Cancer International Month. The video stealthily targets young men who are more interested in porn than health checkups, an important move since testicular cancer can first appear at the age of 15.

A piece that seeks to teach men of all ages the importance of an early detection in regards to testicular cancer. The idea from McCann Lima is simply to turn a media they all watch into something they can learn from.

April is Fight Against Testicular Cancer International Month, and having that in mind Pornhub, the most visited adult website in the world, in partnership with McCann Lima, has launched "Watch porn, save your life". The campaign aims to raise awareness around the prevention of testicular cancer.

‘Watch Porn, Save Your Life,’ is the message behind this Cheeky Ad from PornHub

Credits
Advertising Agency: McCann, Lima, Peru
Chief Creative Officers: Mauricio Fernandez-Maldonado, Nicolas Romano
Copywriters: Mario Anchorena, Victor Luna
Art Director: Julio Silva
Account Director: Mirjana Slavkovic
Production Director: Luis Cisneros
Production Company: Patria
Post-production: Tosta
Audio producer: La Cueva

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